StartupDigest Reading List – November 4, 2011

4/11/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life. This week there is no theme but we have 4 posts from different startup disciplines and perspectives. We also have a soft launch of our new Startup Videossection, a curated list of the best startup talks from around the world.- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
Startup Weekend founders share tips and insights in their first book, How to Take a Company from Concept to Creation in 54 Hours. Funded by the Kauffman Foundation, the book outlines key beliefs that have yielded powerful results. Order your copy by Nov. 8, 2011.

 

 

What You Need to Read This Week

An awesome post of pure epicness for engineers. It’s long but totally worth it.

 

 

This post focuses on term sheets, but it really applies to any business situation. When people show their true colors, always trust your gut.

 

A sobering message from Startup School 2011. Don’t start a startup just for the sake of starting a startup.

 

Traction Verticals
By Gabriel Weinberg

Traction, traction, traction. Here are a bunch of different marketing verticals which you can use to get distribution.

 

Startup Videos
By Brendan McManus

My co-founder Brendan watches a ton of business/startup videos so we figured it would be a good thing to compile all of the good ones into one place for you.

 

Find all of the best articles on starting, joining, and leading a startup here.

 

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StartupDigest Reading List – October 28, 2011

29/10/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life. This week’s theme is joining a startup, plus one great post on key learnings from raising venture capital.- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
Startup Weekend founders share tips and insights in their first book, How to Take a Company from Concept to Creation in 54 Hours. Funded by the Kauffman Foundation, the book outlines key beliefs that have yielded powerful results. Order your copy by Nov. 8, 2011.

 

 

What You Need to Read This Week

Every day more people at large companies tell us that they want to join a startup. Here’s what that change is like.

 

 

Not every startup you join will lead to an exit, but every one should build lasting relationships. Don’t be that guy who jumps from place to place just trying to grab a piece of the next big thing.

 

 

If you’re thinking of joining a startup, how do you know if it’s the right one? Here is the perspective of Keith Rabois, who’s worked at PayPal, Slide, LinkedIn, and Square.

 

Here’s a view from the other side of the table when hiring goes wrong at a startup.

 

A big portion of joining a startup is getting out there and putting yourself in uncomfortable places. Here are some thoughts on meeting people, especially in a group setting.

 

This post doesn’t fit this week’s theme at all, but it was so good that I had to include it.

 

Find all of the best resources on starting, joining, and leading a startup here.

 

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StartupDigest Reading List – October 21, 2011

21/10/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.This week is dedicated to the founders and teams building real businesses from startups. It’s sexy to talk about startups launching and startups getting acquired, but here’s to the teams in the long middle section that are building lasting companies.- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
Startup Weekend founders share tips and insights in their first book, How to Take a Company from Concept to Creation in 54 Hours. Funded by the Kauffman Foundation, the book outlines key beliefs that have yielded powerful results. Order your copy by Nov. 8, 2011.

 

 

What You Need to Read This Week

People love to talk about the beginning and end of startups but there is huge middle struggle to build a real business. Here is a glimpse into what that middle part feels like.

 

 

It really helps to have a sense of purpose when you’re building something big. To quote the cheshire cat, if you don’t know where you are going, any road will get you there.

 

Building a real business takes time. It’s easy to start a startup, but you can’t build a business in a weekend.

 

If you’re advising or even just giving your feedback on someone else’s startup, it pays to be truthful. And founders, it’s hugely valuable to have someone on your side who will tell it like it is.

 

Find all of the best resources on starting, joining, and leading a startup here.

 

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StartupDigest Reading List – October 14, 2011

14/10/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life. This week has been an awesome week because Chris Burnor, formerly an engineer at Linkedin, joined StartupDigest full time 3 days ago! Everyone give Chris (@chrisburnor) a big virtual high five on Twitter :)- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
U.S. college graduates with innovative new business ideas can apply to the Kauffman Foundation’s Global Scholars Program, newly expanded to include U.S. scholars. Participants learn and network with an international group of fellow aspiring entrepreneurs from January through June 2012. Apply here by Oct. 17, 2011.

 

 

What You Need to Read This Week

Why Startup Hubs Work
By Paul Graham

Paul Graham, founder of Y Combinator, thinks through the reasons why startup hubs work in large cities and not in others.

 

 

Businesses don’t have to be lightning fast growing, unprofitable, and venture backed. Here’s the story of how one person turned his passion into a startup.

 

Help When They Need It
By Michael Arrington

Mike just started a new VC fund and is exploring how VC’s differentiate themselves. This leads into a really interesting piece about how Ron Conway & SV Angel (one of the top angel funds) work through a private email exchange.

 

A firsthand experience about how Steve Jobs reorganized and inspired Apple the week he left NeXT and re-joined Apple.

 

My co-founder Brendan took all of the resources that have been in the Reading List over the past 10 months and organized them by topic here. Super valuable to be able to look back through everything and easily reference relevant resources when you need them.

 

 

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StartupDigest Reading List – October 7, 2011

7/10/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.

 

It’s been a very sad week with the passing of Steve Jobs. It’s weird but even being here in Bogota Colombia it’s all the people talked about, the news made the front page of the Colombia national newspaper, and the people here were inspired by moved by Steve Jobs as much as we were in Silicon Valley.

I’ll never forget his graduation speech at Stanford and the power of saying no. Steve made a huge impact on the world and inspired our generation. May he rest in peace.

- Chris :(

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
U.S. college graduates with innovative new business ideas can apply to the Kauffman Foundation’s Global Scholars Program, newly expanded to include U.S. scholars. Participants learn and network with an international group of fellow aspiring entrepreneurs from January through June 2012. Apply here by Oct. 17, 2011.

 

 

What You Need to Read This Week

This private email about Airbnb’s financing probably should never have been public, but it sheds some very interesting light on founders cashing out in a large financing round.

 

Stick With It

By Jeremy Tregunna

Here is some advice to people who are just learning to program. It applies to many things outside of software development as well.

 

A short post on how to increase your own personal serendipity or luck in general.

 

People are the most important part about startups, but no one really thinks about how the Human Resources department should be structured or run. Here’s how Ben Horowitz and Shannon Callahan, partners at Andreessen-Horowitz, think about it.

 

A forewarning that I wrote this article myself on the plane ride to Colombia. It’s a bit theoretical but it’s about the thinking process of running MVP’s and some consequences of them.

 

 

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StartupDigest Reading List – September 30, 2011

30/09/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.Check out the sweet poster Hackers and Founders put up during their meetup last night in Berkeley!

- Chris
 

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest
 

StartupDigest Reading List is supported exclusively by:
U.S. college graduates with innovative new business ideas can apply to the Kauffman Foundation’s Global Scholars Program, newly expanded to include U.S. scholars. Participants learn and network with an international group of fellow aspiring entrepreneurs from January through June 2012. Apply here by Oct. 17, 2011.

 

What You Need to Read This Week

 

Minimum Viable Personality
By Fred Wilson

A funny but deep post on how your company gets a personality.

The story of Steve Jobs and PARC

By Malcolm Gladwell

Innovation is a messy business. This is an interesting story about Steve Jobs and his first visit to the Palo Alto Research Center.

Your idea sucks, now go do it anyway

By Jason Cohen

Your idea is going to change a million times, so just start working on something.

Becoming a CEO. Yeah, I Suck

By Matt Mireles

An inside look into what it really means to run a startup.

Why I am learning to program

By Ed Castano

A story of why a business guy is learning to code.

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StartupDigest Reading List – September 23, 2011

23/09/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.

Kevin Xu, our badass front-end engineer we hired for the summer, is officially leaving us today and heading back to Stanford. The VIP product he designed is absolutley stunning: company list, company view, and VIP view. (VIP’s are anonymized for privacy.)

Kevin is going to go off and do big things and we were lucky to have him hang out with us for the summer. Thanks Kevin!

- Chris

 

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
U.S. college graduates with innovative new business ideas can apply to the Kauffman Foundation’s Global Scholars Program, newly expanded to include U.S. scholars. Participants learn and network with an international group of fellow aspiring entrepreneurs from January through June 2012. Apply here by Oct. 17, 2011.

 

 

What You Need to Read This Week

An inside look into the man who started Napster, was the president of Facebook, started Causes, and is backing Spotify.

How to launch in a month, scale to a million users

By Joseph Perla

A technical case-study of how Turntable.fm scaled to a million users.

Gabriel outlines 3 types of startups and the different lifestyles each one takes.

A big launch at a conference isn’t for everyone. Here’s how you should evaluate if it’s for you.

If someone else owns the domain you want, here are some useful tips for acquiring it.

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StartupDigest Reading List – September 16, 2011

17/09/2011

For newcomers: StartupDigest Startup is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.
 
This week we’re experimenting with profile pages for a few of the companies we’ve accepted into StartupDigest VIP already. Check them out below and if you want to meet them apply to become a VIP.

- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest
 

StartupDigest Reading List is supported exclusively by:
Four days left to enter Global Entrepreneurship Week’s Startup Open competition sponsored by the Kauffman Foundation. Winners could win a trip to Liverpool and meet global entrepreneur experts or a year’s mentoring by Redbox founders. Sept. 15, 2011 is the deadline. Learn more and submit your startup here.

 

What You Need to Read This Week

 

How I Learned to Program Computers
By Feross Aboukhadijeh

This is the personal story of how Feross, the creator of YouTube Instant, learned how to program. Good inspiration for anyone trying to learn themselves.

The Long Grind Before You Become an Overnight Success

By Vinicius Vacanti

When things look and feel the worst, keep learning and hustling.

Don’t ask for introductions to investors

By Dan Shapiro

Stop asking “Hey, could you introduce me to some investors?” and start doing your homework on the right way to go about fundraising.

The Job Of A CEO At A 200 Person Company

By Seth Sternberg

Here’s some insight into what the life of a founder/CEO is like after you’ve scaled your company.

Fucking sue me

By Philip Kaplan

Philip takes a founder’s risk-taking attitude to the extreme.

How to Deal with Skeletons in your Closet

By Mark Suster

Every startup has some skeletons (3rd co-founder who left, pending lawsuits, unhappy customers, etc.) and here is how you bring this to the attention of a new investor.

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StartupDigest Retail – September 16, 2011

16/09/2011

For newcomers: StartupDigest Retail is the members-only weekly email newsletter of the best articles in the retail technology industry.

You can become a member for free here.

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Welcome back to StartupDigest Retail, the members-only guide to what you need to read in the retail technology industry every week.
 
This week’s reading list shows a disparity in consumer sentiment between the US and the UK. In the US, American consumers continue to purchase luxury goods at a healthy clip (including Target’s introduction of upscale Missoni merchandise), while in the UK, British consumers are throttling back purchases due to concerns about economic conditions and the recent riots. Ebay makes bold moves into offline retail technology, while new studies show the impact of fashion bloggers on luxury goods purchases. 

StartupDigest Retail is curated by:
Adam Rodnitzky – Co-Founder, ReTel Technologies & Favo.rs (join our beta!)

 

 

What You Need to Read This Week

Target Hits It Big With Missoni Collection

By Sandra M. Jones, The Chicago Tribune

Building on their successful strategy of bringing high-end fashion within reach of the average American shopper, Target has launched a limited edition range of clothing and home goods from Italian design house Missoni. Initial demand was so high that Target’s website crashed and the initial stock in retail stores was mostly sold out on the first day of availability.

Retail sales fall in August as consumers feel the pinch

By Angela Monaghan, The Telegraph

Whereas American consumers continue to spend at a steady or slightly increasing pace, British consumers have been holding back on purchases due to stagnating wage growth, unemployment and a hesitation to shop after the recent riots across the UK.

Ebay Initiative Moves Onto Traditional Retail Turf

By John Letzing, Dow Jones/The Wall Street Journal

Ebay is aiming squarely at traditional payment processing firms like First Data Corp and Bank of America by introducing a new platform to allow PayPal customers to use their accounts in traditional bricks and mortar retail stores for payments. Ebay plans to take the technology into a limited set of stores for proof of concept testing later this year.

Fashion Blogging Means Lap Of Luxury For Online Sales

By Tammy Wolf, TMCNet

The rise of influential fashion bloggers has been a windfall for luxury brands, particularly as high-end fashion purchases move increasingly online. This is particularly true in emerging markets like China, which is slated to surpass the US in total retail sales by 2015.

 

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StartupDigest Reading List – September 9, 2011

9/09/2011

For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

You can become a member for free here.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.The StartupDigest team launched 2 things this week: a better archives page and a beautiful signup flow with a fun sharing page built by badass Kevin Xu:)We would love to hear what you guys think about the changes. Now, on to the articles!- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
Four days left to enter Global Entrepreneurship Week’s Startup Open competition sponsored by the Kauffman Foundation. Winners could win a trip to Liverpool and meet global entrepreneur experts or a year’s mentoring by Redbox founders. Sept. 15, 2011 is the deadline. Learn more and submit your startup here.

 

 

What You Need to Read This Week

Startup life is about being overly optimistic, but it’s good to do a reality check every now and then.

 

Scaling Flow in a Lean Startup
By Ash Maurya

Most people never talk about the scaling aspect of a startup, but Ash talks about what the experience is like.

Hard or Soft? Which Way to Launch?
By Jen McCabe

This quote says it all: “Don’t treat getting press like a one night stand, in other words… getting covered once can be the beginning of a beautiful, long-term relationship that starts with a little romance.”

Why the Valley Works and Why Not to Screw Over People
By Evan Reas

The startup world is a really small place, so treat people well and be respectful.

 

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