StartupDigest » Silicon Valley StartupDigest – August 22, 2011 | @StartupDigest http://startupdigest.com The best information about the tech startup world Wed, 22 May 2013 21:24:36 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Silicon Valley StartupDigest – August 22, 2011 http://startupdigest.com/2011/08/23/silicon-valley-startup-events-19/ http://startupdigest.com/2011/08/23/silicon-valley-startup-events-19/#comments Tue, 23 Aug 2011 00:28:19 +0000 StartupDigest http://startupdigest.com/?p=7463

Below is an archived version of the Silicon Valley StartupDigest Events List – a weekly curated listing of the best tech startup events in the Silicon Valley. If you would like to get next week’s digest on Monday, sign up here.

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A big shoutout this week to the New York City StartupDigest for crossing 10,000 members! 

The New York City StartupDigest was started in December 2009 by Carter Cleveland, who was the first to bring StartupDigest to a city outside of the SF Bay Area. His work inspired us to open up StartupDigest to many more cities (we now cover 67) around the world.

Congratulations to Carter and Frank Denbow, who is now leading the NYC edition with the help of Julia Levy and Satjot Sawhney! We’ll see if they can catch our 21,000+ members in Silicon Valley next :)

On to the events! If you are around this weekend, come have fun with your team at our startup beer pong challenge :)

- Chris

Silicon Valley StartupDigest is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

Silicon Valley StartupDigest is supported exclusively by:
Kauffman’s website Entrepreneurship.org is a free online site chock full of content and resources for entrepreneurs, business mentors, investors and anyone in the entrepreneurial ecosystem. Content ranges from information entrepreneurs need to launch a company to policies and research that has been conducted regarding entrepreneurship. Check it out at www.entrepreneurship.org.

 

 

What’s Going On in the Silicon Valley Startup Community

When: Tuesday, August 23 @ 6pm

Where: Mountain View 

A discussion about how technology is changing government transparency and decision making with Ari Gesher (Palantir), Abhi Nemani (Code for America), Matt Monahan (Inflection) and more. A great event if you are interested in the civic space.

 

FounderDating (Application Date)
When: August 23rd
Where: SF

FounderDating is coming back to the Bay area. It’s an invite-only event to match co-founders together.

 

Learn Steve Blank’s Plan to Demolish the Status Quo in Entrepreneurial Education ($25)
When: Tuesday, August 23 @ 6:30pm
Where: SF

An event about Steve Blank’s new venture, the Lean LaunchPad.

 

Tools to Make Open Data Relevant (Free)
When: Wednesday, August 24 @ 6:30pm
Where: Storify, SF

With many open data sets becoming available, here are some demos and talks about tools you can use to take advantage of them.

 

Introducing Hackers & Founders – San Jose! (Free)
When: Thursday, August 25 @ 6pm
Where: TechShop, San Jose

If you’re a geek in the San Jose area, you don’t want to miss this one. I’ll be there too!

 

Startup Grind Meetup hosts Tony Conrad (Free)
When: Thursday, August 25 @ 7pm
Where: Palo Alto

Tony Conrad is the co-founder of About.me and a partner at True Ventures.

HotPads Open House (Free)
When: Thursday, August 25 @ 6pm
Where: SF

The HotPad team just moved out to SF and they are throwing a party to celebrate!

When: Friday, August 26th

Where: 500Startups, Mountain View 

The DesignerFair is a “science fair” for kickass designers. Designers can show off their work, meet other designers, and attendees can meet designers who they might want to hire, fund, or partner with.

 

Building a Web Business When You Are 15 Years Old (Free)

When: August 26 @ 12pm
Where: Zurb, Campbell

Matt Mickiewicz, who started Sitepoint (which spun off 99designs, Flippa and Learnable) will be talking about his experiences starting and growing his companies.

StartupDigest Beer Pong Tournament (Fun)
When: Saturday, August 27th @ 3pm
Where: Palo Alto

Startups should be fun, so we are hosting a 32-team beer pong tournament to close out the summer! Get one of the last team spots by adding your team info here.

 

Top Upcoming Silicon Valley Startup Events

September 7 - Startup Waffles (Not hosted by us)

September 8 - Pitch San Francisco

September 9-11 - Mega Startup Weekend (20% off with code StartupDigest) < Reid Hoffman was just annouced as the main keynote.

September 10-11 - Clean Web Hackathon
September 29 - Startup Grind Meetup hosts Ben Parr
October 8-9 – Silicon Valley Code Camp

October 12-13 – StackOverflow Dev Days

October 24 – FailCon 2011 (20% off with startupdigest)

 

]]> http://startupdigest.com/2011/08/23/silicon-valley-startup-events-19/feed/ 0 NYC StartupDigest – June 27, 2011 | 2 Happy Hours, Learn HTML, Social Ecommerce, Mobile Advertising and more http://startupdigest.com/2011/06/27/nyc-startup-events-9/ http://startupdigest.com/2011/06/27/nyc-startup-events-9/#comments Mon, 27 Jun 2011 23:05:43 +0000 StartupDigest http://startupdigest.com/?p=5229

Below is an archived version of the NYC StartupDigest Events List – a weekly curated listing of the best tech startup events in New York City. If you would like to get next week’s digest on Monday, sign up here.

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Good morning NYC startups!

Featured startup of the week: Clique. “In real life, you meet people through your friends. Why? Because you trust them. They know you. They know what you like to do, where you like to go, your passions and your quirks. And since they love those things about you, they’re going to have other friends who share the same interests—you just haven’t met them yet.” Want to get your startup mentioned? Let us know here.

Also, as a NYC StartupDigest subscriber, you get 40% off this great event: Assembled Capital, Fundraising Stories from Founders, with the code “QBK925.”

For newcomers: The NYC StartupDigest is an events list, created by entrepreneurs for entrepreneurs, that is laser-focused on the needs of startups in NYC. Please add your feedback here.

- Carter

NYC StartupDigest is curated by:
Carter Cleveland – Founder, Art.sy
Frank Denbow – Founder, Songsicle

 

 

NYC StartupDigest is supported exclusively by:
Silicon Valley Bank (SVB) has been working with the startup community for almost 30 years.  The SVB NYC office has been running for 10 years and we work with many NYC startups.  If you want to learn more about how we can help your startup, get in touch with Shai Goldman at sgoldman@svb.com.

 

What’s Going On in the NYC Startup Community:

Monday, June 27

DreamIt Happy Hour
6pm at 28 W 27th St, 11th Floor

Come hang out with DreamIt Ventures.

NY Scala Meetup: A Pattern Language of Concurrency
6:30pm at Meetup HQ, 632 Broadway

3 speakers will show you various concurrent design patterns with real Scala code.

Introduction to HR & Employment Law
8pm at General Assembly, 902 Broadway, 4th Floor

This class will give you tools to identify some especially dangerous human resource and employment law issues.

Awesome Foundation Summer Party
8pm at Babycastles, 285 Keny Ave, Brooklyn

The Awesome Foundation for the Arts and Sciences is celebrating its latest grant recipients.

Tuesday, June 28

Introduction to HTML
6pm at General Assembly, 902 Broadway, 4th Floor

Learn the key elements of HTML from Hong Qu, former UI designer at YouTube.

eAmore NYC Innovation Summit
6pm at Galapagos Art Space, 16 Main St, Brooklyn

Come for a showcase of innovation in the online dating space.

Ruby Hackfest
7pm at Pivotal Labs, 841 Broadway

Come hang with other rubyists.

The Art of Risk Taking
8pm at General Assembly, 902 Broadway, 4th Floor

This course will help you find the right timing for taking risks that will help your startup grow.

Wednesday, June 29

Social Commerce Roundtable
8:30am at SNR Denton, 1221 Avenue of the Americas

Join a discussion of models new and old that are emerging to help optimize results when social meets the supply chain.

Founders @Fail: Hiring and Firing Best Practices
6:30pm at General Assembly, 902 Broadway, 4th Floor

Come for a panel on the good, the bad, and the ugly when it comes to building teams.

How to get profiled in the New York Times
7pm at Old School, 233 Mott St, 3rd Floor

Learn how to hack print media and do PR right.

5 Ways to Acquire Users For Free
7pm at Dogpatch Labs, 36 E 12th St, 2nd Floor

Learn from Vin Vacanti, Co-Founder and CEO of Yipit.

New York Tech Comedy Ball
8pm at Greenhouse, 150 Varick St

An open bar, comedy show, and dance party with the best people in NY tech.

Thursday, June 30

CPA in Mobile Advertising
6pm at General Assembly, 902 Broadway, 4th Floor

This class is for you if you are looking to enter the mobile space or leverage mobile advertising to drive revenue, traffic or engagement.

NYC Tech Drinkup
7pm at Pop Pub, 83 University Place
Business Development vs. Sales
7pm at 1114 Avenue of the Americas

 

Learn from business development reps from Foursquare, Hashable, and GroupMe.

Talk & Q&A with Steve Horowitz, COO of Ziff Davis
7pm at General Assembly, 902 Broadway, 4th Floor

Steve will present data on tablet, mobile, and cloud trends and identify how those trends will change both consumer use and your product planning.

Friday, July 1

The Business of Beer
5pm at General Assembly, 902 Broadway, 4th Floor

Shane Welch, president of Sixpoint Craft Ales, will provide an overview of the artisan brewery scene today.

Saturday, July 2

NYC Startup and Dim Sum Enthusiasts Meetup
10:30am at Jing Fong Restaurant, 20 Elizabeth St

Tuesday, July 5

5pm – Choosing Technology for Your New Project
6pm – HTML5′s Best Kept Secret: Using Microdata to Improve Your Search Results

Wednesday, July 6

6pm – A Practical Introduction to Javascript
6pm – Sales Psychology for Entrepreneurs
6:30pm – Front-End Web Development Workshop
8pm – Business Infrastructure Growth: Case-Studies in Real Scaling

Thursday, July 7

6pm – Entrepreneurs and Investors Networking Event
6pm – Selling to Middle America
7pm – Design Therapy Workshop

Top Upcoming NYC Startup Events

July 9 – GothamJS: The New York JavaScript Conference
July 10 – Red Bull Creation
July 11 – Hack and Tell Meetup
July 11 – Network Security for Startups
July 11 – Green Breakfast Club
July 12 – Code Meet Print NY Meetup
July 15 – Branding for Entrepreneurs
July 16 – A Founder’s Guide to Fundraising (use code QBK925 for 40% off)

 

]]> http://startupdigest.com/2011/06/27/nyc-startup-events-9/feed/ 0 NYC StartupDigest – June 13, 2011 http://startupdigest.com/2011/06/14/nyc-startup-events-7/ http://startupdigest.com/2011/06/14/nyc-startup-events-7/#comments Tue, 14 Jun 2011 02:13:39 +0000 StartupDigest http://startupdigest.com/?p=4625

Below is an archived version of the NYC StartupDigest Events List – a weekly curated listing of the best tech startup events in New York City. If you would like to get next week’s digest on Monday, sign up here.

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Good morning NYC startups!

Now, there is a way to proudly and publicly display that your tech was coded in The Big Apple with Introducing Made In NYC.

 

Check out all the great teams that launched this weekend at NYC Startup Weekend! My favorites were AdSlapIt and Selfey.

This week’s startup highlight: “With Manilla, get your bills, statements, and balances instantly organized in one secure place online. Finally, one easy way to manage all of your accounts, subscriptions and loyalty programs. And the best part? No paper, more trees.” Want to get your startup mentioned? Let us know here.

For newcomers: The NYC StartupDigest is an events list, created by entrepreneurs for entrepreneurs, that is laser-focused on the needs of startups in NYC. Please send feedback to carter@thestartupdigest.com and frank.denbow@thestartupdigest.com.

- Frank

NYC StartupDigest is curated by:
Carter Cleveland – Founder, Art.sy
Frank Denbow – Founder, Songsicle

 

 

NYC StartupDigest is supported exclusively by:
Silicon Valley Bank (SVB) has been working with the startup community for almost 30 years.  The SVB NYC office has been running for 10 years and we work with many NYC startups.  If you want to learn more about how we can help your startup, get in touch with Shai Goldman at sgoldman@svb.com.

 

What’s Going On in the NYC Startup Community

Monday, June 13

Founders @Fail: James Altucher

6:30pm at General Assembly, 902 Broadway, 4th Floor

James is the founder of both Reset and StockPickr.

Hack and Tell Meetup

7pm at Spotify USA, 76 9th Ave, Suite 1110, 11th Floor

You get 5 minutes to demo something you built and 5 minutes to answer questions.

The Webby Awards

8:30pm at Hammerstein Ballroom, 311 W 34th St (btw 8th and 9th Ave)

Come celebrate excellence on the internet.

Tuesday, June 14

Strategic Partnerships & the Success of Your Startup

6pm at DreamIt Offices

Executives from Hearst, IAC, Bloomberg and American Express will discuss the trade-offs of partnerships, deal structure, and much more.

Q2PR Elite Venture Entrepreneur, Capital and Angel Investor Network Mixer

6pm at 350 5th Ave

An Introduction to CSS3

8pm at General Assembly, 902 Broadway, 4th Floor

This class will teach you how to use CSS3 to take your sites to the next level.

Wednesday, June 15

#140conf

8:45am at the 92nd Street Y, 1395 Lexington Ave

Join the discussion on the effects of the real time internet on both business and people.

Women in Wireless: Your Personal Brand

6pm at Park Avenue Tavern, 99 Park Ave

Learn how to build and maintain your personal brand whether you work for a corporation or are an entrepreneur.

Web Programming Concepts for Non-Programmers

7pm at Old School, 233 Mott St

If you want a better grasp on how a website gets built, and/or if you simply want to learn how to communicate better with your technical team and friends, then this class is for you.

Thursday, June 16

Silicon Alley Talent Fair & After Party

12pm at 69th Regiment Armory, 68 Lexington Ave

Meet with exciting new startups and network with other talented people.

New York iPhone Software Developers Meetup

7pm at Time Inc, 1271 Avenue of the Americas

A few developers who attended WWDC 2011 will give presentations on what they learned and where they think iOS development is headed.

Trends in SEO: An Interactive Tutorial

8pm at General Assembly, 902 Broadway, 4th Floor

Learn the SEO best practices critical to helping startups increase organic traffic.

Friday, June 17

DUMBO Tech Breakfast Meetup

8:30am at The Gallery, 108 Jay St, Brooklyn

Saturday, June 18

Hacking Education: A Developer and Data Cruncher Hackathon

10am at General Assembly, 902 Broadway, 4th Floor

Fundraising Pitch Coaching Workshop

12pm at General Assembly, 902 Broadway, 4th Floor

Learn from Macadory Lipscomb, former operating partner at RRE Ventures.

Intro to HTML/CSS Workshop

1pm at General Assembly, 902 Broadway, 4th Floor

Intensive SEO Workshop

3pm at General Assembly, 902 Broadway, 4th Floor

Learn how awesome companies like AirBNB, OKCupid, and Mint used SEO to get the visitors they wanted, at a minimal marginal cost.

Monday, June 20

9am – Games for Change Festival

5:30pm – NYC Women Entrepreneurs and Investors in Media & Tech

6:30pm – Inaugual GarageTalk with Charlie O’Donnell

6:45pm – Hoboken Tech Meetup

8pm – Fundamentals of Brand Strategy

Tuesday, June 21

9am – NY Mobile Entertainment Summit

12pm – Taking Your Brand Global

6:30pm – Conversations with AOL & bitly

7pm – NYC Interns Hash It Up

Wednesday, June 22

6:30pm – NYC Lean Startup Meetup

7:30pm – StartOut NYC Tech Dinner

8pm – Outsourcing Operations

Thursday, June 23

12pm – The Business of Gaming

6:30pm – Essentials for Startup Banking

 

Top Upcoming NYC Startup Events

Saturday, June 25 – Game Hack Day

Sunday, June 26 – Ruby on Rails Hackfest

Tuesday, June 28 – eAmore NYC Dating Industry Summit

 

]]> http://startupdigest.com/2011/06/14/nyc-startup-events-7/feed/ 0 NYC StartupDigest – May 30, 2011 http://startupdigest.com/2011/05/30/nyc-startup-events-5/ http://startupdigest.com/2011/05/30/nyc-startup-events-5/#comments Mon, 30 May 2011 22:31:48 +0000 StartupDigest http://startupdigest.com/?p=3984

Below is an archived version of the NYC StartupDigest Events List – a weekly curated listing of the best tech startup events in New York City. If you would like to get next week’s digest on Monday, sign up here.

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Good morning NYC startups!

This week’s featured early-stage NYC startup is Fiesta Technology, creator of the dead-simple email group creation product Fiesta.cc. Just cc any email with your-group-name@fiesta.cc and an email group is automatically created for that address. Want to get your startup mentioned? Let us know here.

Get your tickets now for the NYC Startup Weekend on June 10-12. Startup Weekend is the perfect way to get your feet wet in the startup world — and it’s wicked fun :).

By the way, did you know that today is ManhattanHenge?

For newcomers: The NYC StartupDigest is an events list, created by entrepreneurs for entrepreneurs, that is laser-focused on the needs of startups in NYC. Please send feedback to carter@thestartupdigest.com and frank.denbow@thestartupdigest.com.

- Carter

NYC StartupDigest is curated by:
Carter Cleveland – Founder, Art.sy
Frank Denbow – Founder, Songsicle

 

 

NYC StartupDigest is supported exclusively by:
Silicon Valley Bank (SVB) has been working with the startup community for almost 30 years.  The SVB NYC office has been running for 10 years and we work with many NYC startups.  If you want to learn more about how we can help your startup, get in touch with Shai Goldman at sgoldman@svb.com.

 

Monday

Tech Stars NYC Demo Day
Starts at 1pm

Check out the best from the most recent class of Tech Stars NYC.

Tuesday

Design for Entrepreneurs and Hackers
General Assembly, 902 Broadway, 4th Floor at 6pm

This session will cover the value and role of design in a startup and establish some basic principles of good design.

An Introduction to HTML5 and CSS3
General Assembly, 902 Broadway, 4th Floor at 8pm

Get your questions about HTML5 and CSS3 answered.

Wednesday

Founders @Fail: Brad Burnham (Union Square Ventures)
General Assembly, 902 Broadway, 4th Floor at 6:30pm

Learn from a veteran VC who built one of the most respected firms in the business.

Community Management: Content Creation for Communities
General Assembly, 902 Broadway, 4th Floor at 6:30pm

Get hands-on practice listening, curating, and segmenting content.

Braindump 4: Breaking the rules
Hunch HQ, 54 W 21st St #1001 at 8pm

Come show off your favorite example of broken rules in code.

Thursday

Startup Revenue Models
Starts at 8am

Explore business models across a range of both new and old industries.

Startup Sales Strategy: How to Get the First Meeting
General Assembly, 902 Broadway, 4th Floor at 6pm

Learn from Anand Chopra-McGowan, Brand Alchemist at SCVNGR.

From Startup to Business
Dogpatch Labs, 36 E 12th St at 7pm

Learn how to establish your customer base, stand up to your competition, recruit and manage key employees, continuously improve and expand, and, ultimately, build a profitable, long-lasting company.

Introduction to Mobile Web App Development
General Assembly, 902 Broadway, 4th Floor at 7:30pm

Learn the the basics to build a mobile web app using jQuery Mobile.

Friday

DUMBO Tech Breakfast Meetup
Choice Market, 108 Jay St, Brooklyn at 8:30am

Grab some food and talk some tech.

Saturday

Mobile Gaming Summit (use code SDIGEST for 40% off)
General Assembly, 902 Broadway, 4th Floor at 9am

Join world-class mobile game developers, designers, studios and investors in the first-ever Mobile Gaming Summit.

NYC Startup and Dim Sum Enthusiasts Meetup
Jing Fong Restaurant, 20 Elizabeth St at 10:30am

Sunday

Pair Programming & Hackfest
Think Coffee, 248 Mercer St at 2pm

Code together to help each other bootstrap your learning process.

 

Top Upcoming NYC Startup Events

June 6-13 – Internet Week New York
June 6-7 – Conversational Marketing Summit
June 6 – A Conversation with Fred Wilson and David Lee
June 6 – Realtime NY 11
June 6 – Bitcoin for Beginners
June 7 – mediabistro.com’s Internet Week Party
June 7 – Create your first touch enabled mobile website
June 7 – CloudCamp NY
June 8 – NYC Speed Network for Business
June 8 – New York Magento Group Meetup
June 8 – NYC Java Meetup
June 9-12 – Flash and the City 2011
June 9 – Starters & Startups
June 9 – Lead Generation Revenue Models
June 10-12 – Startup Weekend NYC
June 10 – AWS Summit New York
June 15-16 – #140 conf
June 16 – Silicon Alley Talent Fair

 

]]> http://startupdigest.com/2011/05/30/nyc-startup-events-5/feed/ 0 Livestream of the Email Mafia Meetup http://startupdigest.com/2010/11/04/livesteam-email-mafia-meetup/ http://startupdigest.com/2010/11/04/livesteam-email-mafia-meetup/#comments Thu, 04 Nov 2010 12:50:05 +0000 StartupDigest http://startupdigest.com/?p=2084

Today I am going to be speaking on the “Email Mafia” panel hosted by Ultra Light Startups along with Peter Shankman the founder of Help a Reporter Out, Jason Baptiste who wrote the famous Email Newsletter’s are Serious Business article, and Greg Cangialosi the CEO of Blue Sky Factory.

I am not allowed to talk about the Email Mafia and the villains who comprise our group (unless you want a dead horse head in your bed). But on the panel we will be talking about why email is such an effective channel, how to incorporate email in your business, what tools we use, and more.

If you are in New York City come drop by at 6:30pm EST and say hi. If now they will livesteaming the entire event for free here http://www.ustream.tv/ultralightstartups. I believe the panel starts at 7pm so be sure to tune in then.

Leave a comment below if you have any questions you want me to address during the event.


]]> http://startupdigest.com/2010/11/04/livesteam-email-mafia-meetup/feed/ 0 Event Marketing with Influencers, Producer Spotlight with Edith Yeung http://startupdigest.com/2010/07/20/event-marketing-influencers-producer-edith-yeung/ http://startupdigest.com/2010/07/20/event-marketing-influencers-producer-edith-yeung/#comments Tue, 20 Jul 2010 22:00:21 +0000 StartupDigest http://startupdigest.com/?p=1026 Below is Chris McCann’s interview with Edith Yeung, a well-known event producer here in the SF Bay Area, about how she got started as an events producer and then specifically how to use conference influencers to help market your event.

Edith Yeung is the founder and executive producer of BizTechDay, an entrepreneur conference where inspiring entrepreneurs share practical business and technology strategies. BizTecDay 2010 will take place in San Francisco, Seattle and New York (you can save 30% on tickets on our Conference Deals page) this fall. Edith has successfully produced over 40 entrepreneurial events and brought over 5500 people together in the past 3 years.

What’s your story, how did you get into the event production business?
In 2008, 10 years after working for many different enterprise software companies (Siebel, Oracle, and AT&T) I left my last corporate job with Autodesk and decided that I really need to find what I am truly passionate about and what really want in life.

Immediately after I left, I realized that I need a new set of friends – entrepreneurial friends. I went to a couple of networking groups which I thought really sucked, so I decided to start my own entrepreneurial meetup group.

Tell me about the first meetup you organized.
3 years ago, I started my first entrepreneur meetup with 5 people at the Hotel Kabuki, San Francisco. I paid $300 bucks and I knew 3 out of the 5 people who attended… I thought it was kind of silly I had to pay to see my friends, but I really enjoyed the process and the experience of bringing people together.

Slowly but surely, I learned and became a little bit smarter about organizing events. My meetup group grew from 5 to 10, to 20, to 50, to 100, to 300 and later on became BizTechDay – the conference!

BizTechDay’s purpose is to bring together amazing innovative and scalable technology ideas and help grow a new generation of entrepreneurs. It is about bridging the gap between technology and business people.

How long did it take for you to transition from your meetup group to your first conference, and how big was your group at the time?
It took about 12 months, my group was about 1200 people at the time.

What is the most unusual thing that has happened during an event you produced?
The first year of BizTechDay – Tim Ferriss (our 2008 morning keynote speaker) decided to come back in the evening and ended up spending almost 3 hours with us just chatting and drinking wine. It was a blast!

What was the most fun event you have organized?
I really like the Co-Founder Matching event I did recently… it’s basically speed-dating for co-founders. Over a hundred potential business partners got the chance to meet in one room. I will match them (email intro) only if both sides want to meet afterwards.

Thanks for sharing your story. Now let’s talk more about marketing your conference and getting your conference members to help you out.

Who exactly are you bringing together at your conference?
Entrepreneurs, small business owners, and investors,

If you had the resources to ask for only one type of conference member to help you with marketing, who would it be?
First, start by reading this post I wrote on identifying influencers: http://www.biztechday.com/how-to-identify-influencers-for-your-business/

My guess is that you are asking about the mavens and the connectors. These are individuals who are in the know of your industry. They are on top of things. They like to gather all the latest industry news. The mavens are the ‘Hubs’ of the human social network.

How do you ask these members for help marketing your event?
Just ask the mavens!  Fundamentally, all mavens want to help. They want to be on top of things. But think about how you can help them. As much as mavens love to help people, they especially appreciate those who think from their point of view. Offer them something of value. Help them to help you. It could be:

  • Member discounts
  • Group discounts
  • Bring a friend for free
  • VIP passes

For your marketing efforts using “influencers and conference members” what marketing channel do you use most? Email, Facebook, Twitter?
We used them all!  But one thing I have to say:

  • Emails serve a particular purpose. When people open your email, they expect you give them specific information. It’s OK to sell in an email.
  • Twitter and Facebook, on the other hand, are for social purposes. Your audience doesn’t expect you to sell or market your event directly (or you may lose all of your friends). This is the channel where you generate buzz and conversations around your event. This is where you put your creative hats on and get people to talk about you and your event.

Can you give me an example of another conference organizer that you think does this well?
Not exactly using Twitter or Facebook, but South by Southwest successfully used Foursquare really well to let everyone else in the world know where all the tech influencers are, which certainly drives buzz and gets the tech world’s attention.

You can follow up with Edith on Twitter @edithyeung.

]]> http://startupdigest.com/2010/07/20/event-marketing-influencers-producer-edith-yeung/feed/ 0 Stop Being Lazy, Start Filtering (with Events) http://startupdigest.com/2010/07/06/social-media-lazy-filtering-events/ http://startupdigest.com/2010/07/06/social-media-lazy-filtering-events/#comments Tue, 06 Jul 2010 20:53:11 +0000 StartupDigest http://startupdigest.com/?p=959 One of the most popular events in StartupDigest this week so far is Thursday’s Social Media Marketing 2010 event in San Francisco. That got us thinking, what are the very best upcoming social media events for startups?

This is simple question that is surprisingly difficult to answer. Google “Social Media Events” and the top 2 results are never-ending, eye-watering lists of every single social media conference happening all over the world for the next 6 months.

We don’t mean to specifically pick on you, Social Media Club and Mashable, but having absolutely no basic filtering or personal curation is lazy, and so is featuring only the events you’re sponsoring or putting on yourself.

lazy cat disgust

To save you time and headaches, here are the top 3 upcoming social media events (in our opinion) for startups building businesses either on top of social media (like AdParlor or Wildfire) or through it:

OMMA Metrics and Measurement OMMA Metrics and Measurement – July 22, San Francisco
This conference will help you understand what’s most important to measure on social media and how to measure it. All good strategies are driven by good data, so you should start collecting it here.

More info: http://bit.ly/a5xepZ
Social Ad Summit

Social Ad Summit – October 7, New York City
This conference will focus on best practices for advertising across social media, especially on maximizing both reach and conversions as well as leveraging the maturing social gaming industry.

More Info: http://bit.ly/dlDHNz
SocialTech 2010

SocialTech 2010 – October 26, San Jose
This conference will focus on best practices specifically for B2B technology companies to find and energize new customers through social media. Since the vast majority of social media events focus solely on B2C companies and you’ll have the chance to learn from Guy Kawasaki, Robert Scoble, and Jeremiah Owyang, there’s a lot of value here.

More info: http://bit.ly/7LGsov

In addition to these larger events, don’t forget that there are many smaller, regular meetups for entrepreneurs looking to get the most out of social media in almost every major city around the world. These meetups are great ways to build relationships with the people around you who are working in your space.

To save time and stay updated on these events in your city once a week through an email newsletter, sign up for StartupDigest here.

]]> http://startupdigest.com/2010/07/06/social-media-lazy-filtering-events/feed/ 1 SD5 North America http://startupdigest.com/2010/06/22/sd5-north-america/ http://startupdigest.com/2010/06/22/sd5-north-america/#comments Tue, 22 Jun 2010 17:55:02 +0000 StartupDigest http://startupdigest.com/?p=714 Here are the top 5 most popular startup events in North America this week. The rankings are based on data we have collected from StartupDigest.

Enjoy and share your favorite events below.

MogoTix

MogoTix Launch Party (Thursday – San Francisco, CA)
Come celebrate the MogoTix launch with Plancast, UserVoice, Recurly, and imhello at ROE Lounge in San Francisco! The party starts at 6:00 pm.
Meetup

Innovative Marketplaces Meetup (Tonight – New York, NY)
The Innovative Marketplaces meetup brings together entrepreneurs, developers, activists, financiers, and academics to explore how entrepreneurs are using marketplace models to disrupt industries and create change.

http://www.meetup.com/innovations/calendar/13589819/
Momentum Summit
Momentum Summit (Tomorrow – Cambridge, MA)
How do small startups with a brilliant idea turn into big businesses? The Momentum Summit will explore that question with a series of in-depth conversations and strategy talks from notable local founders and CEOs.

http://momentumsummit.eventbrite.com/
Ignite Vancouver 2.0

Ignite Vancouver 2.0 (Thursday – Vancouver, Canada)
It’s a full slate of presentations that range from funny to eclectic to scientific!

http://IgniteBC2.EventBrite.com/
Washington Technology Summer Celebration
WA Technology Annual Summer Celebration (Thursday – Seattle, WA)
WTIA’s annual Summer Celebration is back, and this time we are bringing the community together with a new flare.  Hosted in Woodinville at Chateau Ste Michelle Winery our guests will enjoy a summer kaleidoscope of business opportunities, enjoyment & education!

http://bit.ly/WTIAsummer

To get the best startup events in your own city every week, sign up for your local StartupDigest issue here.

]]> http://startupdigest.com/2010/06/22/sd5-north-america/feed/ 0 How to Reach the Startup Community in Any City on Earth http://startupdigest.com/2010/06/18/help-a-startup-out-comes-home-to-startupdigest/ http://startupdigest.com/2010/06/18/help-a-startup-out-comes-home-to-startupdigest/#comments Fri, 18 Jun 2010 22:01:11 +0000 StartupDigest http://startupdigest.com/?p=680 Yesterday we announced a big change to StartupDigest and we want to announce it on our blog as well.

We officially migrated Help a Startup Out to our new StartupDigest Classifieds site here. We did this because we collected feedback from readers (using KISSinsights) who told us that having two separate brands was confusing.

In addition to consolidating all of the classifieds listings on one site, we are including a local StartupDigest Classifieds section in all of the city specific digests around the world (all of the cities are listed here). Posting a classified listing is now completely free, but we reserve the right to remove anything spammy. Only those who want to have their listing published in a digest email will end up paying (the cost is $50 per city per issue) for their listing. This option will be perfect for you if:

You want to promote your event in other cities:
There are certain events like Social Developers Summit which takes place in San Francisco, but the conference draws attendees from all over the world. Since our greatest goal is to strengthen local startup communities around the world, we never promoted one event across several cities. Now, using StartupDigest Classifieds, you can promote your event in any of the cities we cover.

For example, if the Social Developers Summit takes place in San Francisco but the organizers want to let people in New York City know about the event, they can now buy a classified listing here and have it published in the next NYC StartupDigest issue.

You want to hire people from different places:
Yesterday Plancast posted a backend PHP web developer position on the StartupDigest classifieds. If Plancast thought the Silicon Valley job market was too impacted, they could broadcast their listing in, say, the Berlin StartupDigest issue to find a developer who might be interested in relocating or working remotely.

You want to find new customers in new places:
If you run a service like 99 Designs, you aren’t tied by any one location and can help customers in any location around the world. But how do you reach entrepreneurs in Vancouver, Canada? And how do you know which places like you better than others? It’s hard to get distribution to any audience in specific areas, especially to an audience as hard to reach as entrepreneurs, investors, and other tech pros.

But now, if you want to reach entrepreneurs in Vancouver, all you have to do is post on StartupDigest Classifieds and purchase the option to distribute your listing in our Vancouver StartupDigest issue.

For the first time, you can engage every member of the startup community in the specific cities you care about most. Enjoy :)

What interesting posts have you made to our new classifieds section so far?

]]> http://startupdigest.com/2010/06/18/help-a-startup-out-comes-home-to-startupdigest/feed/ 4 NYC SD5, Top 5 Startup Events in New York City this Week http://startupdigest.com/2010/06/15/nyc-sd5-top-5-startup-events-in-new-york-city-this-week/ http://startupdigest.com/2010/06/15/nyc-sd5-top-5-startup-events-in-new-york-city-this-week/#comments Wed, 16 Jun 2010 01:21:29 +0000 StartupDigest http://startupdigest.com/?p=635 Here are the top 5 startup events this week in New York City for the week of June 14th. The rankings are based on data we have collected from the NYC StartupDigest, here is a link to the most recent issue.

Some have already ended but feel free to check out the upcoming ones that have not yet passed.

Enjoy and share your favorite events below.

Tech Founders NYC #1
Tech Founders NYC is a group of technical founders and programmers interested in joining startups that invite early-stage tech entrepreneurs to pitch to the toughest audience around — computer programmers
.http://techfoundersnyc.eventbrite.com/
,
Are you serious?
This event is put on by The Hatchery who opens their doors to give brutal honest feedback on your startup. It’s what you need to hear about your startup, covering marketing, finance, technology, business, presentation, and more.
http://www.meetup.com/hatchery/calendar/11937770/
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Entrepreneurs Roundtable 27
Entrepreneurs Roundtable meetings are “free” monthly gatherings of entrepreneurs and VC’s in New York City. This event features Chip Hazard a General Partner of Flybridge Capital Partners.
http://eroundtable27.eventbrite.com/
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Online Marketing School
This is a 5 Session Comprehensive Course on Online Marketing put on by NextNY for Business founders who realized that their CTO probably isn’t going to do the marketing work.
http://nextny.org/Online-Marketing-School
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The 14th Annual Webby Celebration
The Webby Awards honors excellence for interactive design, creativity, usability and functionality on the Internet. The ceremony features the much celebrated 5-word acceptance speeches and the very best and brightest Internet personalities.
http://www.webbyawards.com/resource_center/winner/internetfamous.php
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And, if you’re still not subscribed to StartupDigest you should!

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