NYC StartupDigest – August 29, 2011

29/08/2011

Below is an archived version of the NYC StartupDigest Events List – a weekly curated listing of the best tech startup events in NYC. If you would like to get next week’s digest on Monday, sign up here.

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Good morning NYC startups!

We hope you survived Hurricane Irene’s wrath. She certainly made her presence known on social media – with her own Twitter account @irene with more than 11,000 followers and on Foursquare as moving target Hurricanepocalypse 2011 with more than 35,000 check-ins, not to mention helping New Yorkers find Evacuation Shelters.

Keeping with the theme of location, Sonar is our featured startup of the week. Sonar lets you see how you’re connected to people nearby by using Foursquare, Facebook and Twitter to identify connections and shared interests. It makes your interactions at conferences more useful and improves your ability to network and socialize.

For more info, visit sonar.me or download Sonar in the App Store here.

For newcomers: The NYC StartupDigest is an events list, created by entrepreneurs for entrepreneurs, that is laser-focused on the needs of startups in NYC. Please send feedback to frank.denbow@thestartupdigest.com.

- Frank

NYC StartupDigest is curated by:
Frank Denbow – Founder, Songsicle

 

 

 

NYC StartupDigest is supported exclusively by:
Silicon Valley Bank (SVB) has been working with the startup community for almost 30 years.  The SVB NYC office has been running for 10 years and we work with many NYC startups.  If you want to learn more about how we can help your startup, get in touch with Shai Goldman at sgoldman@svb.com.

 

 

What’s Going On in the NYC Startup Community:

Monday, August 29

Use the News! An Introduction to the New York Times API
6pm at General Assembly, 902 Broadway, 4th FloorTap into the potential of the NY Times!

Creative Financial Planning for Independents
9pm at New Work City, 412 Broadway, 2nd FloorLearn some hacks to deal with finances and accounting.

Tuesday, August 30

Telling Your Startup’s Story
6pm at General Assembly, 902 Broadway, 4th FloorLearn how to tell your story in a sentence.

NYC Tech Talks – Outloud.fm
7pm at Meetup HQ, 632 Broadway, 3rd FloorHear about how Outloud.fm is built.

Fundamentals of Brand Strategy
8pm at General Assembly, 902 Broadway, 4th FloorLearn how to establish your brand and keep it strong.

Wednesday, August 31

Producteev’s Old School Game Night Tourney for Startups
7pm at Meetup HQ, 632 Broadway, 3rd FloorPlay some old school games with some fellow geeks.

500 Startups NYC Demo Day
7pm at General Assembly, 902 Broadway, 4th FloorSee the next big startups as they launch.

Thursday, September 1

Confidence – Get More Clients & Close More Deals
7pm at New Work City, 412 Broadway, 2nd FloorLearn the ropes of selling.

The Product Group Meetup
7pmLearn from and network with fellow product managers.

Credit Card Processing Basics
8pm at General Assembly, 902 Broadway, 4th FloorLearn how to navigate charging your customers.

Saturday, September 3

NYC Startup and Dim Sum Enthusiasts Meetup
10:30am at Jing Fong Restaurant, 20 Elizabeth StWhat better excuse is there to eat Chinese and talk tech?

What’s Going On Next Week:

Tuesday, September 6

6:30pm – Hack and Tell Round 12: Don’t recruit me, bro!
7pm – NY Tech Meetup

Wednesday, September 7

6pm – An Insider’s Guide to Angel Investing
6:30pm – New York Flex Meetup

Thursday, September 8

6pm – The Future of Mobile Marketing
6:30pm – Investor Feedback Forum and Pitch Showdown
7pm – Negotiating: Essential Skills for Entrepreneurs

Saturday, September 10

9am – New York Video Hack Day
9:30am – Open Video Conference

Top Upcoming NYC Startup Events

Sep 13 – TechStars NYC on Bloomberg TV Premiere Party
Sep 15-16 – Gamification Summit
Sep 17-18 – Maker Faire
Sep 23 – SMASH Summit with Dave McClure + 500 Startups (use code StartupDigest for a special discount)
Oct 7 – How to Build Great Products
Nov 7-9 – Future of Web Design

 

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NYC StartupDigest – July 5, 2011

5/07/2011

Below is an archived version of the NYC StartupDigest Events List – a weekly curated listing of the best tech startup events in NYC. If you would like to get next week’s digest on Monday, sign up here.

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Good morning, NYC startups!

Featured startup of the week: “Bre.ad lets you create a personalized digital billboard for anything you want to promote. When your followers click on links you’ve created with the Bre.ad URL shortener, they see your billboard for 5 seconds while the link you’re sharing is loading. Visit www.bre.ad to sign up for a free account.” Want to get your startup mentioned? Let us know here.

For newcomers: The NYC StartupDigest is an events list, created by entrepreneurs for entrepreneurs, that is laser-focused on the needs of startups in NYC. Please add your feedback here.

- Carter

NYC StartupDigest is curated by:
Carter Cleveland – Founder, Art.sy
Frank Denbow – Founder, Songsicle

 

 

NYC StartupDigest is supported exclusively by:
Silicon Valley Bank (SVB) has been working with the startup community for almost 30 years.  The SVB NYC office has been running for 10 years and we work with many NYC startups.  If you want to learn more about how we can help your startup, get in touch with Shai Goldman at sgoldman@svb.com.

 

 

What’s Going On in the NYC Startup Community:

Tuesday, July 5

What to Expect When Raising Early Stage Capital
12pm at DreamIt Offices

Learn from Jordy Leiser, Co-Founder and CEO of STELLAService.

Choosing Technology for Your New Project
12pm at General Assembly, 902 Broadway

Learn how to approach this problem from Daniel Doubrovkine, Head of Engineering at Art.sy.

NY Tech Meetup
7pm at NYU Skirball Center for the Performing Arts

Wednesday, July 6

Front-End Web Development Workshop
6:30pm at General Assembly, 902 Broadway, 4th Floor

Learn how to write HTML/CSS, modify jQuery scripts, incorporate web fonts, and build pixel-perfect layouts with Firebug.

NYC on Rails Meetup
6:30pm at Infogroup, 625 Avenue of the Americas, 2nd Floor

Learn from Avi Flombaum, CTO and Founder of Designer Pages.

Palermo Valley NY: LatAm Meets NYC to Talk Startups
6:30pm at 160 Varick St, 12th Floor

Discuss all things tech, NYC and Latin.

Intro to Android with Java
7pm at AOL, 770 Broadway, 5th Floor

Learn Java for Android development!

Thursday, July 7

Innovators and Investors Network Meetup
6pm

Jeff Hoffman from Priceline.com will teach you how to create and manage an innovation process in your company, and how to harvest its results.

Selling to Middle America
6pm at General Assembly, 902 Broadway, 4th Floor

Learn how to use sweepstakes and contests, identify the right customer, and present your product to engage people beyond the cool tech crowd.

Saturday, July 9

GothamJS – The New York JavaScript Conference
9am at NYIT Auditorium on Broadway

Intro to iPhone Development for Programmers
1pm at 87 3rd Ave, 4th Floor, Brooklyn

NYU Hackdays
2pm at Courant Institute, 251 Mercer St

It’s a 4-6 hour mini hackfest!

Sunday, July 10

Bloggers School
2pm at Ripley Grier Studios, 520 8th Ave

Learn how to use WordPress to develop a social platform that you can use either as a site or blog.

Red Bull Creation
3pm at McCarren Park, Brooklyn

Come celebrate innovation and creativity!

Next Week:

Monday, July 11

8:30am – Green Breakfast Club
9am – Simon Sinek Talk
6pm – Intro to iOS Development
6:30pm – Hack and Tell Meetup

Tuesday, July 12

8:30am – The Online Dilemma: Content vs. Commerce
12pm – The Business of Big Data
7pm – Code Meet Print NY Meetup

Wednesday, July 13

6pm – NY Tech Networking Roundtable
6:30pm – Open Source Fashion Meetup
8pm – A Practical Introduction to JavaScript

Thursday, July 14

6:30pm – Building a Valuable Online Community
6:45pm – Community Project Planning
7pm – Mobile Product Management: From Idea to Reality

Top Upcoming NYC Startup Events

Fri, July 15 – Branding for Entrepreneurs
Sat, July 16 – A Founder’s Guide to Fundraising (use code QBK925 for 40% off)
Mon, July 18 – Hoboken Tech Meetup
Wed, July 20 – 2011 New York Venture Summit
Wed, July 27 – DevCon5

 

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The Key to Startup Hiring

16/07/2010

We’ve noticed that there have been a ton of job postings lately in the Startup Jobs section of the StartupDigest Classifieds. This is a great sign of growth for lots of startups all over the world, which is both righteous and awesome.

Awesome Startup

As all of you continue the hiring process, we want to share an idea that will speed up the process of finding the best person for any job opening you have at your startup.

The key to startup hiring is realizing that the people you really want to hire aren’t looking for jobs.

The people you really want to hire are:

1) Working on their own startup, someone else’s startup, or for a large company (and kicking ass) but aren’t very happy there. This means that they would be open to a change if they got really excited about another company, but aren’t actively looking for it.

2) Active participants of the startup community. This means that they frequently communicate with the leaders of the startup community (e.g. Dave McClure, Eric Ries, Fred Wilson, Chris Dixon, etc.), they consume the latest technology and entrepreneurship news, and (ideally) they produce their own thoughts about emerging trends.

(In a fantasy world, they would also be close followers of your startup and frequent consumers of your product/blog, but the vast majority of the people you really want to hire might have heard of you, but don’t really know who you are yet.)

If all of this is true, it’s great that you’ve posted your job to the Classifieds because there is a lot there (co-founder opportunities, feedback requests, startup education content, global and local startup resources, etc.) that might attract someone who isn’t actively looking for a job. Of course, posting on the Classifieds is free anyway, so you really have nothing to lose.

We’re betting, however, that the Classifieds section isn’t the only place you’ve posted a job listing. Like many of us, you’ve probably paid money to post your job listing to a popular job board or hired a recruiter to post your job listings in even more expensive places.

Why would you pay money to post job listings in places the people you really want to hire never visit?

Startup Hiring

If the people you really want to hire aren’t looking for jobs, they will never see your listing on craigslist, Monster, HotJobs, theLadders, or even a place like StartUpers (which, admittedly, is at least the most fun one) because job listings are all that they offer.

Those places are great for stacking resumes of people who can fill limited holes with set tasks in your company, but the people who will actually make a lasting positive impact on the future of your startup visit those sites only when they’re looking for a cheap wetsuit or a two-bedroom in SOMA.

Since popular job boards won’t help you find the people you really want to hire, stop wasting your money on them and try these 3 things:

1) Pay for distribution, not for posting.

Or, to quote what many (like, say, Gary Vaynerchuk) have said before us — if content is king, marketing is queen and *she* runs the household.

If you have money to spend on hiring, spend it on marketing your company and your open position to people who definitely are not looking for jobs. Bake your job opening into content you produce on your blog or into a post/comment you add to the content you read.

To give you a real example, here at StartupDigest we help you distribute your Classifieds listings into the events content that is consumed every week by thousands of active members of local startup communities around the world.

Spreading good news about your startup to the people who care about the startup ecosystem most is the best way to find and hire the people you really want to hire.

2) Seek one great person, not “a response.”

What’s the key metric of success in startup hiring? Many founders or recruiters will tell you that they spend money posting on popular job boards because they know that they will get a response. From that response, they will know that a certain percentage will be acceptable resumes, and they know that they can find at least one acceptable person out of the set number of people they interview.

But if resumes reveal only a fraction of a person and hiring should be treated like getting married, how could you possibly settle for what’s acceptable from a numbers game when it comes to startup hiring?

If you go into the hiring process seeking one great person instead of “a response” then you will spend your time and money where the people you really want to hire are instead of where the most resumes will come from. This is a hard approach to take because hiring is an awkward process and if you don’t get 20 resumes in your inbox after day one, it’s easy to feel like you aren’t making progress.

Then again, if you change your definition of progress to locating one person you would really want to hire each day, that feeling also changes. We suggest sending simple notes to each of those people on a regular basis to keep him or her up to date on all of the cool things you’re doing at your startup. You can then track each person’s response as it shifts from “that’s cool” to “what’s coming next?” and “what if?” with a simple spreadsheet. Sounds like Salesforce for marriage, doesn’t it?

3) To speed up the entire hiring process, make it fun by hosting a startup party at your place. Or at least go to someone else’s.

Let’s face it, all of us just want to spend time building products, making customers happy, putting money in the bank, and changing the world for the better. We end up paying money to post a job somewhere, sifting through what we get, and taking what we’re given because we want our needs filled now so we can get back to the fun stuff.

Startups Like Fun

So, to save time and our sanity, we need to make hiring part of the fun stuff. One fun and efficient way to find the people you really want to hire faster is to host a startup party.

It’s cheap (unless you’re too cool for pizza and beer) and brings a large group of startup people around you, giving you the opportunity to show all of them who you really are and how much fun they all could be having if they were working with you instead of their current startup or big company.

Also, many entrepreneurs like to try before they buy when it comes to hiring as much as they like to save time, and hosting a party is the easiest way to get a first honest look at all of your potential candidates at once.

If you’re desperate for talent, especially on the technical side, and you don’t think that your party will attract them, at least don’t waste money on recruiters or expect technical talent to immediately respond to your job postings. Go chill out where the people you want to hire already are, as long as you’re willing to bring your brain and not spam every engineer you meet.

To give you one awesome place to go, the Hackers and Founders Meetup is the best place to grab a beer with smart, passionate startup people and talk about what you’re working on. On top of that, every week there are cool speakers and hackathons and iPhone, Android, WordPress, Drupal, Ruby, you-name-it meetups happening all over the world that are full of the people you really want to hire. You can find all of these events going on in your city here.

And speaking of technical talent, did you really think that great engineers would just read your job posting and email you in the first place? Honestly, put yourself in their shoes. Every brilliant programmer is what LeBron James was two weeks ago, a prized free agent (though programmers tend to be a lot less narcissistic).

Programmers are Prized Free Agents

Brilliant programmers are prized free agents. If you want to land them, hang out with them at their place!

Did Miami land LeBron by posting a listing somewhere, offering the best terms and hoping for the best?

No, Pat Riley & Co. hung out with LeBron where he spent his time, told him how sweet it would be to play with Dwyane Wade and Chris Bosh, and got him so excited about the opportunity that LeBron left his home and $30+ million to join them. You can land the next LeBron for your startup by taking the same approach.

In the end, if you remember that the people you really want to hire aren’t looking for jobs, the best way to find those people is to organize or attend fun startup events.

Take every chance you can to show active members of the startup community who you are and what your startup is all about, and talent will leave their current jobs and money on the table just to join you.

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