StartupDigest Reading List – February 10, 2012
10/02/2012For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.
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StartupDigest Reading List is curated by:

Chris McCann – Co-Founder, StartupDigest
Chris Burnor – Lead Engineer, StartupDigest
StartupDigest Reading List is supported exclusively by:
Watch the Kauffman Foundation’s first-ever Super Bowl ad for entrepreneurs. The next great entrepreneur is out there with ideas that can change the world. Will it be you? Pass it on.
What You Need to Read This Week
A post on reddit on fitness that surprisingly has huge implications for being more productive on a daily basis. Start your day off by listing what you want to accomplish and don’t passively read twitter, hacker news, facebook, or reddit.
You Are Solving The Wrong Problem
By Aza Raskin | More articles on attitudes
A story about solving the right problem, not just the obvious hard problem.
By Tom Ryder
Vim’s minimalism and elegance are hard to learn, but worth the effort. However, even for experienced users, there are common antipatterns that can be fallen into and there’s always more to learn.
Designer Toolkit
By the Stanford Design School | More articles on design
An in-depth PDF about the design process and design thinking.
The importance of sleep in a startup
By Leo Widrich | More articles on daily life
Productivity doesn’t come in hours; it comes in the amount of energy you have every day.
By Ilya Katsov
You may have heard of MapReduce, perhaps even tried to slog through Google’s Whitepaper and you know that it was one of the keys to Google’s early successes in massive computing. But what is it and how does one implement it, and most importantly, what do you use it for?
Think big things
By Brendan Baker | More articles on big ideas
It’s ok to start small but have big ambitions and set out to solve big problems. Life is too short to work on another groupon clone or social media aggregator.
By Richard Feynman
Even the best engineers can become myopic and complacent when it comes to preparation for disaster. Perhaps this is especially true for the best engineers, for whom disasters are rare. Richard Feynman’s personal appendix to the report on the Space shuttle disaster is a great study in how such failures happen and perhaps how they can be prevented.
[Video] Life lessons from an ad man
By Roy Sutherland | More startup videos
Many of us are typically quite skeptical of advertising, but sometimes the “intangible value” of your product or service can outweigh its production value.
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