For newcomers: StartupDigest Marketing is the members-only weekly email newsletter of the best resources in marketing.

You can become a member for free here.

Welcome back to StartupDigest Marketing, the members-only weekly guide for making marketing meaningful to your company’s goals. Startup marketers need to always make sure that we’re constantly learning, which is why I’m assuming you all subscribed. :) It is understandable that you feel like there is information overload, so how do you think your audience feels? As Mint.com demonstrated (some of whose early team members have gone on to found http://visual.ly), infographics are a great way to get your message out. Whether you’re considering doing your first one or have published many already, check out this week’s reading.If you have a startup marketing resource you’d like to share, send the link to tony@startupdigest.com.

StartupDigest Marketing is curated by: 
Tony Pham – VP of Marketing, Life360

 

Resource of the Week

The Business of Infographics
By Mark Smiciklas, Social Media Explorer

Given shortening attention spans and the premium placed on sharing, it is no surprise that infographics are increasing in popularity. In order to produce one that meets your goals (e.g. gaining mindshare), develop a format that will allow you to tell a simple story. As there are a variety of approaches, consider the style that will match your startup’s voice and how you can innovate on existing examples of data visualization. 

 

 

Past Resources

Hacking the App Stores
By Tyler York

 

 

For newcomers: StartupDigest Product Manager is the members-only weekly email newsletter of the best resources in product management.

You can become a member for free here.

Welcome back to StartupDigest Product Manager, the members-only guide to becoming a better product manager every week. Whether you’re a Product Manager at an early stage startup or at a large corporation, you’ll find yourself spending a lot of time solving problems. The nature of each problem differs. Sometimes they present themselves obviously: an engineer on your team suddenly takes a personal leave and you’re on a deadline to deliver your first demo. In this case, there’s a clear path toward resolving the problem and getting the project back on track.The harder problems are less noticeable and slowly brew behind the scenes. How do you deal with degrading team morale or declining code quality? As a PM how do you prepare your team to anticipate, identify and solve these problems? This week’s digest article delves further into this topic.

StartupDigest Product Manager is curated by:
Herman Ng – Program Manager, Microsoft

 

 

Resource of the Week

In The Ring: Problems, Problems Everywhere
By Seth Sternberg, TechCrunch

Meebo CEO Seth Sternberg shares his thoughts on problem solving from a startup CEO’s perspective. Seth sums up his thoughts well: “don’t run from your problems, but do everything you can to empower your people to solve them early and often.”

Since PMs are essentially mini-CEOs, the insights shared in this article are relevant for this digest too. 

 

 

Past Resources

What I Learned From Steve Jobs
By Guy Kawasaki

 

How to Give Your Product Personality
By Jason Shen

 

The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and Instagram’s Kevin Systrom
From TechCrunch Disrupt

 

 

For newcomers: StartupDigest Hacker is the members-only weekly email newsletter of the best resources in hacking.

You can become a member for free here.

Welcome back to StartupDigest Hacker, the members-only guide to becoming a better hacker every week. This week’s edition features Stanford University’s OpenClassroom website. It features full courses in the form of short videos, all available for free.- John

StartupDigest Hacker is curated by:
John Sheehan – Developer Evangelist for Twilio

 

 

 

Resource of the Week

Stanford OpenClassroom
From openclassroom.stanford.edu

Stanford has opened up their video library with an impressive collection of videos recorded from their courses. The collection covers AI, machine learning, database theory, and much more.

If you like this, you may also be interested in video collections from these other institutions:
-Carnegie Mellon
-Michigan
-Berkeley
-MIT
-Notre Dame
-Open University (UK)
-Fulbright (economics)
-Yale
-University of Washington (Computer Science and Engineering)
-Khan Academy

 

 

Past Resources

10 programming languages worth checking out
By Fabio Cevasco

 

Modern Ruby Development
By Andrew Carter

Cocoa Dev Central: Learn Objective-C
By Scott Stevenson

 

 

For newcomers: StartupDigest Design is the members-only weekly email newsletter of the best resources in design.

You can become a member for free here.

Welcome back to StartupDigest Design, the members-only guide to becoming a better designer every week.You may believe you’re well informed on design, but if you don’t read this week’s article you may be missing out on one of the most powerful communication and design techniques that you can use.- Jeremy

StartupDigest Design is curated by:
Jeremy Merle – Creative Director, Brightcove
Zack Sears – Designer, Kickstarter

 

 

Resource of the Week

Design With Dissonance
by Tad Fry, Smashing Magazine

Dissonance challenges your beliefs and makes you feel uncomfortable. When effectively used in design and writing, this technique can be a powerful way to help persuade people to take an action.

 

 

Past Resources

What Made Steve Jobs so Great
By Cliff Kuang, Co.Design

22 Essential Tools for Testing Your Website’s Usability
By Jacob Gube

 

24 Excellent Examples of Responsive Web Design
By Gisele Muller

 

Elements of a Viral Start Page
By Simon Schmid

 

 

For newcomers: StartupDigest Hacker is the members-only weekly email newsletter of the best resources in hacking.

You can become a member for free here.

Welcome back to StartupDigest Hacker, the members-only guide to becoming a better hacker every week.
 
This week’s edition features a quick comparison of 10 non-mainstream programming languages.

- John

StartupDigest Hacker is curated by:
John Sheehan – Developer Evangelist for Twilio
 
 
Resource of the Week

10 programming languages worth checking out

By Fabio Cevasco, H3RALD

There’s been a lot of buzz lately around new programming languages. Between Google’s recent unveiling of Dart, or the growing popularity of languages like Scala, F#, Go, and many others, the industry is always innovating. Fabio Cevasco has assembled this list of just-outside-the-mainstream languages with a brief description and resources for getting started with each one.
 
 
Past Resources

Modern Ruby Development

By Andrew Carter

Cocoa Dev Central: Learn Objective-C

By Scott Stevenson

iOS Boilerplate

A base template for iOS apps

For newcomers: StartupDigest Design is the members-only weekly email newsletter of the best resources in design.

You can become a member for free here.

Welcome back to StartupDigest Design, the members-only guide to becoming a better designer every week.

Happy Wednesday!

Usability is at the heart of successful website design. Enabling users to interact easily, efficiently, and effectively with your site directly affects your bottom line. Breaking user experience measurement down into several key components allows for more precise analysis and testing. This week’s article, focuses on six factors of web usability and provides tips and strategies for implementing them.

StartupDigest Design is curated by:
Jeremy Merle – Creative Director, Brightcove
 
 

22 Essential Tools for Testing Your Website’s Usability

By Jacob Gube, Mashable

Six elements that impact your site’s ease of use, including advice on how to measure their success.

 

Past Resources

24 Excellent Examples of Responsive Web Design

By Gisele Muller

Elements of a Viral Start Page

By Simon Schmid

For newcomers: StartupDigest Hacker is the members-only weekly email newsletter of the best resources in hacking.

You can become a member for free here.

Welcome back to StartupDigest Hacker, the members-only guide to becoming a better hacker every week.

This week’s edition features a walkthrough on how to configure a Mac OS X machine for Ruby and Rails development.

- John

StartupDigest Hacker is curated by:
John Sheehan – Developer Evangelist for Twilio
 

Modern Ruby Development

By Andrew Carter, ascarter.net

If you’re just getting started with Ruby and Rails you may find yourself lost in the sea of outdated information out there on how to best configure your system. If you’re starting from scratch on OS X 10.7 Lion, this guide will get you completely set up with configuring your new system.

 

Past Resources

Cocoa Dev Central: Learn Objective-C

By Scott Stevenson

iOS Boilerplate

A base template for iOS apps

For newcomers: StartupDigest Marketing is the members-only weekly email newsletter of the best resources in marketing.

You can become a member for free here.

Welcome back to StartupDigest Marketing, the members-only weekly guide for making marketing meaningful to your company’s goals.
 
No doubt about it – getting featured by one of the app stores helps, and this week’s reading talks about that topic, but there are many tactics you can use to “hack” the app stores. While there is a lot of generic advice out there, I can tell you from my own successful experiences that Tyler York’s specific steps are a great start for making your app stand out.If you have a startup marketing resource you’d like to share with your fellow readers, please send the link to me at tony@startupdigest.com.

StartupDigest Marketing is curated by: 
Tony Pham – VP of Marketing, Life360
 

Hacking the App Stores

By Tyler York, tyleryork.tumblr.com

Just like a good mobile developer needs to understand that programming an app for iOS vs. Android vs. other platforms has different requirements, a smart marketer knows that you need to adjust your launch and charting strategy depending on the particular mobile marketplace. Optimizing description keywords on Android and the look of your icon in all app stores will provide you with a solid foundation for attracting installs.
 
Past Resources

VCs are Marketing Geniuses

By David Hornik

The Fourth Lie: I Don’t Watch the Competition

By Joe Chernov

Connect Emotionally to Boost Sales

From Neuromarketing

For newcomers: StartupDigest Product Manager is the members-only weekly email newsletter of the best resources in product management.

You can become a member for free here.

Welcome back to StartupDigest Product Manager, the members-only guide to becoming a better product manager every week.
 
This week let’s take a look at a follow-up piece to Fred Wilson’s amusing blog post on product personality. I also thought this would be a good place to recommend some learning material. With the increased focus on metrics and analytics in recent years, it’s useful to acquire skills on how to make all this data more consumable via visualizations. Check out this homepage for a data visualization classat Stanford. The slides from recent lectures are available for public viewing and are great inspiration for PMs looking to hone their data skills.

- Herman

StartupDigest Product Manager is curated by:
Herman Ng – Program Manager, Microsoft

 

 

Resource of the Week

How to Give Your Product Personality
By Jason Shen, jasonshen.com

As you’re planning to build a new product or feature for your company, it’s also worth thinking about giving it a personality. Why is personality important? How do you give your product personality? How does personality differentiate your offering from competitors? Jason Shen shares some examples of product personality done right from popular sites like turntable.fm and CodeAcademy, to illustrate his perspective on product personality.

 

 

Past Resources

The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and Instagram’s Kevin Systrom
From TechCrunch Disrupt

Getting to the Top in Product Marketing & Product Management
From Stanford GSB

Why Leading a Product Org is Hard
By Tom Leung

 

For newcomers: StartupDigest Product Manager is the members-only weekly email newsletter of the best resources in product management.

You can become a member for free here.

Welcome back to StartupDigest Product Manager, the members-only guide to becoming a better product manager every week.

Following on from last week’s digest, I’d like to share another video! This one deep dives on the essences of managing a “lean startup.”

- Herman

StartupDigest Product Manager is curated by:
Herman Ng – Program Manager, Microsoft

 

 

Resource of the Week

The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and Instagram’s Kevin Systrom
From TechCrunch Disrupt

This half-hour Q&A presentation features Eric Ries (the author of The Lean Startup, a highly recommended read), Intuit founder Scott Cook and Instagram co-founder Kevin Systrom. The panelists share their views on the benefits and motivations behind moving to agile product development processes.

It’s particularly interesting to learn how an established business like Intuit retains a startup-like culture instead of sticking with traditional waterfall approaches to development.

 

Past Resources

Getting to the Top in Product Marketing & Product Management
via Stanford GSB

Why Leading a Product Org is Hard
by Tom Leung

Managing Product Management Distractions
by Jim Holland