Lexington StartupDigest – December 5, 2011by StartupDigest on December 6, 2011
Lexington StartupDigest is made possible exclusively by:
Check out these sketchbook videos on “finding the magic sauce of entrepreneurship” and “three things entrepreneurs do” narrated by Carl Schramm, president and CEO of the Kauffman Foundation.
What’s Going on in the Lexington Community
5 Across: Champions Edition
When: Wednesday, December 7th, 5.00pm
Where: Awesome, Inc., 348 E. Main St., Lexington
The 5 2011 winners from each of the 5 Across events will be competing to become the overall winner for the year 2011.
When: Wednesday, December 7th, 7.00pm
Where: Lexington Public Library, 140 E. Main St., Lexington
There are a lot of steps that go into starting a business — and one step that seems to be overlooked by many is the process of building brand identity. If this is a topic you know little about or you don’t really see the value of investing in a design strategy then this month’s meeting is for you! Join Meredith Moore as she helps bridge the gap between brand identity and your startup business strategy. Meredith will break down what a brand really is, why it is important, and how it applies to you and your startup. Meredith will provide basic steps for you to take, what to include and what you can wait to do later, how to find a designer, how to work with one and the price ranges for your budget.