For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.This week is dedicated to the founders and teams building real businesses from startups. It’s sexy to talk about startups launching and startups getting acquired, but here’s to the teams in the long middle section that are building lasting companies.- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
Startup Weekend founders share tips and insights in their first book, How to Take a Company from Concept to Creation in 54 Hours. Funded by the Kauffman Foundation, the book outlines key beliefs that have yielded powerful results. Order your copy by Nov. 8, 2011.

 

 

What You Need to Read This Week

People love to talk about the beginning and end of startups but there is huge middle struggle to build a real business. Here is a glimpse into what that middle part feels like.

 

 

It really helps to have a sense of purpose when you’re building something big. To quote the cheshire cat, if you don’t know where you are going, any road will get you there.

 

Building a real business takes time. It’s easy to start a startup, but you can’t build a business in a weekend.

 

If you’re advising or even just giving your feedback on someone else’s startup, it pays to be truthful. And founders, it’s hugely valuable to have someone on your side who will tell it like it is.

 

Find all of the best resources on starting, joining, and leading a startup here.