Welcome back to StartupDigest Social, the members-only guide to what you need to read in the social media industry every week.This week’s edition focuses on a few stories that illustrate the man that Steve Jobs was, ad revenue from social networks worldwide being expected to reach $5.54 billion this year, LinkedIn finally spending some of the cash it raised when it made its stock market debut earlier this year, and Twitter officially opening the doors of its New York office.

 

 

What You Need to Read This Week

Steve Jobs, 1955-2011

By Jay Yarow, Business Insider

A collection of excellent pieces written in memory of the late Steve Jobs, a man who changed the world many times over.

Global Ad Revenues From Social Networks To Reach $5.4B In 2011; $10B In 2013

By Leena Rao, TechCrunch

Very bullish growth expectations for the social ad market.

LinkedIn starts spending its IPO cash — very, very slowly

By Colleen Taylor, GigaOM

The professional social network (post-IPO) goes shopping.

Twitter’s NYC office opens with Mayor Bloomberg on hand

By Sean Ludwig, VentureBeat

The NYC tech scene just got a big name addition.