For newcomers: StartupDigest Reading List is the members-only weekly email newsletter of the best articles in the startup world.

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Welcome back to the StartupDigest Reading List, the members-only guide to the best articles on startup life.The StartupDigest team launched 2 things this week: a better archives page and a beautiful signup flow with a fun sharing page built by badass Kevin Xu:)We would love to hear what you guys think about the changes. Now, on to the articles!- Chris

StartupDigest Reading List is curated by:
Chris McCann – Co-Founder, StartupDigest

 

 

StartupDigest Reading List is supported exclusively by:
Four days left to enter Global Entrepreneurship Week’s Startup Open competition sponsored by the Kauffman Foundation. Winners could win a trip to Liverpool and meet global entrepreneur experts or a year’s mentoring by Redbox founders. Sept. 15, 2011 is the deadline. Learn more and submit your startup here.

 

 

What You Need to Read This Week

Startup life is about being overly optimistic, but it’s good to do a reality check every now and then.

 

Scaling Flow in a Lean Startup
By Ash Maurya

Most people never talk about the scaling aspect of a startup, but Ash talks about what the experience is like.

Hard or Soft? Which Way to Launch?
By Jen McCabe

This quote says it all: “Don’t treat getting press like a one night stand, in other words… getting covered once can be the beginning of a beautiful, long-term relationship that starts with a little romance.”

Why the Valley Works and Why Not to Screw Over People
By Evan Reas

The startup world is a really small place, so treat people well and be respectful.