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This week is all about usability, including four basics of user measurement, the importance of conducting your own research, and a behind the scenes look at A/B testing from 37signals. Also, if you want to meet some cool designers, come to the Designer Fair.

Have a great weekend.

StartupDigest Design is curated by:
Jeremy Merle – Creative Director, Brightcove
Enrique Allen - Founding designer, 500 Startups

What You Need to Read This Week

The Four Corners Of Usability Measurement
By Jeff Sauro, Measuring Usability

Nice summary of the basic elements of usability testing and research.

Outsourcing Your User Research Is Like Outsourcing Your Vacation
By Jared Spool, User Interface Engineering

User research is obviously valuable for identifying and preventing usability issues, however, conducting your own research is equally as valuable for directly exposing your team to the process and results.

Behind the Scenes: Highrise marketing site A/B testing part 1
By Jason Leister, 37signals.com

Interesting overview of 37signals A/B testing process, including some surprising results.

Behind the Scenes: Highrise marketing site A/B testing part 2
By Another AC, 37signals.com

Interesting overview of 37signals A/B testing process, including some surprising results.

Come to the Designer Fair

Designers are building cool things all over Silicon Valley – it’s about time for show and tell to learn from each other.

Site of the Week

Reinvigorate

Simple way to track your users behavior with heatmaps.