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Startups: How to Communicate Traction to Investors
By Brendan Baker

If you don’t know what “traction” means first read this, then read this post on how to communicate it.

Brendan works with AngelList and really knows his stuff. This post is pure gold.

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Forming a new software startup, how do I allocate ownership fairly?
By Joel Spolsky

When forming a company one of the first things you need to do is decide how to split up the equity with your co-founder(s). It’s a very hard and emotional process but here is one way to think through this from Joel Spolsky, who started Stack Exchange.

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Startups: Don’t just collect my email
By Phil Anderson

You have a product idea, you put up a launching soon form, you got their email address, now what? Don’t forget to regularly communicate with your beta users before, during, and after building your product.

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Three Signs You Have A Management Problem, And That Problem Might Be You
By Justin Khan

Once your startup starts to get traction and get employees you’ll need to start worrying about company culture and keeping others motivated. Here is Justin Khan, co-founder of Justin.tv, and his story of how he failed at this but has improved.

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Mint’s Original Marketing Plan (circa 2007)
By Noah Kagan

Mint.com launched in 2007, was acquired in September 2009, and was one of the fastest growing finance companies of its kind. Here is the original marketing plan of how Noah Kagan (CMO of Mint) thought through their pre-launch marketing strategy.

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Why T-Shirts Matter
By Adam Nash

T-Shirts are simple things but can do big things for unifying a team.