Today I am going to be speaking on the “Email Mafia” panel hosted by Ultra Light Startups along with Peter Shankman the founder of Help a Reporter Out, Jason Baptiste who wrote the famous Email Newsletter’s are Serious Business article, and Greg Cangialosi the CEO of Blue Sky Factory.

I am not allowed to talk about the Email Mafia and the villains who comprise our group (unless you want a dead horse head in your bed). But on the panel we will be talking about why email is such an effective channel, how to incorporate email in your business, what tools we use, and more.

If you are in New York City come drop by at 6:30pm EST and say hi. If now they will livesteaming the entire event for free here http://www.ustream.tv/ultralightstartups. I believe the panel starts at 7pm so be sure to tune in then.

Leave a comment below if you have any questions you want me to address during the event.