Why Email Isn’t Dead

by StartupDigest on August 6, 2010

This post is based on a conversation I had with Tyler Crowley from Mahalo and Open Angel Fourm. Bio is below:

tyler crowley OAF mahalo

Tyler Crowley is the Director of Corporate Strategy at Mahalo and Producer of Open Angel Forum (OAF). OAF is a high quality private investor pitch forum for founders to meet quality Angels. They are looking for operational startups only, but there is no fee of any kind to pitch or apply. He can be reached @steepdecline.

I’ll start with the conclusion: Email is far from dead.

How could this be? We’ve all read articles, reports, and blog posts telling us email is dead. The truth is though that not only is email not dead, it’s growing fast along with the social media channels that are supposedly replacing it as a communications channel.

Many people believe that Twitter is the biggest threat to email. It’s a very efficient communications channel, it’s easily mobile, you only get Direct Messages from people you want, and the messages are short. But at the same time, Twitter is also a very limited communications channel. It’s very hard to efficiently schedule meetings, make introductions, and send long form content.

Our own StartupDigest newsletter is tangible evidence that email is not getting replaced by social channels. It has grown from just 22 subscribers to over 60,000 in just 6 months. Our subscribers are the most technologically savvy people in the world (developers + founders creating new technology) and yet still love getting StartupDigest weekly in their inbox. Being the early adopters they are, they subject themselves to the most amount of noise through new social channels but enjoy StartupDigest as a rare break from the clutter and noise every other channel is producing.

And email is only getting more powerful. There are companies like Rapportive that give you social context to emails, Mingly that is becoming the social CRM for personal relationships, SailThru that allows your newsletters to have behavioral targeting, RapLeaf that gives you social data based on email addresses, and MailChimp’s Social Pro that gives you real demographic analysis on your email list.

Watch out for an email renaissance coming to your inbox and new startups that extend your inbox to a socially powerful communications tool.

rapportive mingly rapleaf mailchimp sailthru logos

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8 comments

  1. Bob Smith   August 7, 2010

    “Director of Corporate Strategy at Mahalo” -> Hahahahahahahahahahaha!

    It’s like a failure-fu descendent of Webvan, only less ambitious.

  2. Daniel Maloney   August 8, 2010

    @ Bob – Who cares?

    It’s easy to criticize from the sidelines, I demand you list everything you have ever accomplished so we can see your expertise in success.

    Good article, Tyler is a great mind.

  3. Troy   August 9, 2010

    Only an under-thinker would say email is dead! Far from it, email really should just be coming into it’s potential. The problem isn’t email it’s the mail clients. Increased bandwidth and storage should unleash the potential of email. When email clients fully embrace supporting integrated social (duh!), video (YouTube, Vimeo, Blip, attachments), and bookmarking, things will really get exciting! Great opportunity for Thunderbird! And no, I don’t believe everything should exist in the cloud, I want it on my computer.

  4. fra   August 9, 2010

    great article and nice resources.
    Can yu do a beginners 10 step to email marketing

  5. Tammy   August 31, 2010

    How do you delete comments from your blog? I don’t see any place to edit my comments or contact you about it? Just curious.

  6. Founders   September 1, 2010

    this is just the standard wordpress comment system. we can delete them from the admin panel but I am not sure if users can delete them personally…

  7. Founders   September 1, 2010

    if you need anything removed for serious reasons email me at chris at thestartupdigest.com

  8. Arnold   September 14, 2010

    Email being dead is hard to believe. Considering all the noise via twitter and facebook, it’s nice getting an email directly to you. Thanks for sharing

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